Tuesday, January 8, 2008
Interesting news. An article in the newspaper today reported that Starbucks is making a move to do some major restructuring. The current CEO is being replaced and they plan on closing U.S. stores that aren't performing well. The company has seen its stock plummet 50 percent over the last year. They are also being hit with competition from you guessed it - McDonalds! A CBS News article details McDonald's plans on adding their very own coffee bars with baristas!
All I can say is that Starbucks has completely saturated the coffee market in recent years -- with stores in every street corner and even inside grocery stores for heavens sake! And McDonald's coffee is actually pretty good -- and much cheaper I might add. Yeah, I don't really feel sorry for Starbucks, although I don't wish any harm to their business either. It will just be interesting to see how it all plays out.
Who will I support? hmmm... well, there's a bunch of small, independently owned coffee shops that are worth a visit, and certainly deserving of our business. Although I'm pretty cheap and prefer to make my own coffee at home and at work, I'll have to look out and pay more attention to these small shops. I just wish they were more conveniently located... which is possibly the reason we frequent Starbucks, located in just about every corner! argh!
Anyway, I'm not very good at commentary. So I'll just finish off this post by including some coffee-related ATC's I made especially for people or for group trades.
"Pacman's Coffee" for Jeff; "Kona Coffee Island Fairy" for a fairy swap; "Big Cup of Coffee" for Sheri
"Greedo's Coffee" for a Star Wars swap